Snow White goes tasting
A bizarre happening took place a few days ago at the Centre Pompidou in Paris, a cultural center also short-named as Beaubourg.
In the basement of the Contemporary Art Museum and in the midst of the public and onlookers, a performance art installation staged by Catherine Baÿ had a dozen of Snow White (Blanche Neige in French) characters impersonate wine tasters. The whole thing which unfolded around a long table took a little more than one hour maybe, it was very curious, at times disconcerting with a destructuration feel, there was purposely odd reactions and attitudes by the comedians/dancers who performed the show.
A real sommelier, actually a sommelière named Lindaboie (real name : Linda Grabe), was invited to speak about the wine tasting by a female speaker and this gave a partly-conventional screening of the event. If you immersed yourself in the visual experience of the Snow White characters and the waiters & sommeliers, there were many instant impressions, both pictural and conceptual to enjoy.
Here are a few pics that I shot there. There were many more visual snapshots that I enjoyed but hadn't the time or the right angle to immortalize, so this is just to give you a glimpse of the real thing.
At the end of the show, the sommelier took off the cloth hiding the bottle, but instead of a real-Chateau label, we could see "Le Banquet de Blanche Neige" with the names of all the comedians.
After tasting the wines, each Snow White character would choose a sign with a printed appreciation of the wine and would hold it like if they were rating the wines. The words were not always exactly the ones you'd see in a tasting panel, they would read sometimes épouvantable (horrible) or aimable (friendly).
Junko Murakami, June Mc Grane, Guillemette Ferrié, Dorsaf Ben Nasser, Elise Ruth, Naomi Canard, Marilyn Grimmer, Béatrice Cherany, You Yamagami, Ans Van Den Eede, Lorena Dozio, Cécile Martinet, Estelle Gautier, Melina Faka, Véronique Leraie, Mathilde Bonicel, Amandine Ezelye, Béatrice bailet, Marie Cerise, Martine Midy, Annick Bouissou, Pascale Anin, Ionna Jordo, Alessandra Serra.
Her Lindaboie website kept some of this consumer profiling : on the sidebar on the right, you're offered a selection according to your style : a Bullimique (bubble-fan), a social animal, a magnumist, a white fanatic, an explorator, a Burgundy lover, a Bordeaux lover, a cellar rat (wines to age I guess), a bestseller fan (the wines that sold best on her site), an exclusive amateur (wines not found elsewhere), a taste historian (old vintages), and a surprising "regrets for missed opportunities" (wines that are not available anymore).
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